The MLSOK Tech Support Helpdesk gets questions often regarding these fields. Here's the breakdown on what they mean and why they're asked in the first place.
These fields are requirements for all listings as they pertain to VOW websites.
VOW is an acronym for Virtual Office Website. A VOW is a Brokerage productivity tool which requires a lawful “client/broker relationship” between the Broker/Agent and the consumer using the VOW service. Unlike IDX, there is a contractual agreement between the consumer broker/agent; there is no more window shopping. We’re here to make a purchase and you’re our licensed representative. Whatever the licensed professional can provide within the brick and mortar office, the website can provide to the client.
There are requirements that the Department of Justice placed on the National Association of REALTORS®
around 2008; that's where these fields come into play. Here's the policy language:
5. A Participant’s VOW must comply with the following additional requirements:
a. No VOW shall display listing or property address of any seller who have affirmatively directed its listing broker to withhold its listing or property address from display on the Internet. The listing broker or agent shall communicate to the MLS that a seller has elected not to permit display of the listing or property address on the Internet. Notwithstanding the foregoing, a Participant who operates a VOW may provide to consumers via other delivery mechanisms, such as email, fax, or otherwise, the listing or property address of a seller who has determined not to have the listing or address for its property displayed on the Internet.
b. A Participant who lists a property for a seller who has elected not to have the property listing or the property address displayed on the Internet shall cause the seller to execute a document that conforms to the form attached to this Policy as Appendix A. The Participant shall retain such forms for at least one year from the date they are signed.
c. With respect to any VOW that:
(i) allows third-parties to write comments or reviews about particular listings or displays a hyperlink to such comments or reviews in immediate conjunction with particular listings, or
(ii) displays an automated estimate of the market value of the listing (or hyperlink to such estimate) in immediate conjunction with the listing,
the VOW shall disable or discontinue either or both of those features as to the seller’s listing at the request of the seller. The listing broker or agent shall communicate to the MLS that the seller has elected to have one or both of these features disabled or discontinued on all Participants’ websites. Except for the foregoing and subject to subparagraph (d), a Participant’s VOW may communicate the Participant’s professional judgment concerning any listing. Nothing shall prevent a VOW from notifying its customers that a particular feature has been disabled "at the request of the seller."
Listings cannot opt out of VOWs alone, they must opt-out of all internet display. This means no IDX sites, no syndication sites, etc. That's where you get the question "Display on Internet? Y/N".
Sellers have the option to not display the address on a property; vow or otherwise. That is why we ask "display address? Y/N".
VOWs can allow for AVMs, but sellers can opt-out of that *on VOW websites*. This does not mean that Zillow can't create the zestimate on a listing that is posted to their site. This is just pertaining to MLSOK members who operate VOWs.
VOWs may build functionality into their websites where they can communicate back and forth with their clients on specific properties. Think about a blog post or online article you read and there is the option to leave comments at the end. This is the same concept, but remember the communiction is behind a secure wall which prevents the public from seeing those comments. And, again, this is only on VOWs. Sellers also have the option to opt-out of this, as well. This does not mean that comments aren't allowed on syndication sites. This is just pertaining to MLSOK members who operate VOWs.
For all three questions, it is the decision of the seller, not the broker, when filling these out.